With gasoline prices on the rise and showing no signs of slowing down anytime soon, online purchases are increasing. If your company operates an e-commerce website, now is the time to really push sales as many people are flocking to the internet to make their purchases.
Is your website designed effectively?
The single most important element of your e-commerce store is the website. Without the website, there is no store. So the question becomes: is the website designed effectively and properly? You should have a professional and engaging web design which should reflect the product(s) you are selling. Engage your users and show them that your online storefront is a welcoming place and that they are in good hands.
Do you have the right text and pictures?
Customers want to see what they are buying before they buy it. You will need to make sure that you have detailed descriptions of each of your products and clear pictures. If you are selling clothing, opt to have a zoom feature which will allow people to see close up shots of your clothing products.
Do you have the proper hosting and security measures in place?
You need to make sure that your website has the proper hosting in order to prevent loading issues. A slow loading website will make a user leave. Not to mention, a slow loading website can sometimes interrupt the checkout and payment process. If the checkout or payment process is interrupted, this can result in double charges to a credit or debit card or can result in a customer not knowing whether or not the transaction went through.
Security is also an essential factor for your e-commerce website. Your website must comply with PCI standards when you do online transactions involving credit cards, debit cards or any other payment cards. Some people will try to compromise the security of your site and steal payment card numbers and that can result in many complaints and lawsuits against your company.
Does your checkout portion check out?
This is one of the most critical pieces of the website right here. Does the page display the correct buyer information? Is it easy to read and navigate? Is the checkout button clear and visible? Is the proper security being used and does the user know it? All of these questions must be answered with a profound yes. Users are not going to make purchases from a site if they do not feel 100% comfortable when checking out.
Are you marketing effectively?
Are you getting the word out? Do people know about your website and its products? Are you utilizing SEO and PPC? Whatever you are selling on your website, you always need to make sure people are hearing about your company online. Always make proper use of search engine optimization, pay per click/adwords and social media. If you are using SEO properly, you can show up on the first page for your products and drive more traffic. Since your website is online, the best way to market it is by using all facets of online marketing like SEO, pay per click marketing and social media marketing. If your website is stagnant and not receiving traffic, sales will quickly decline.